Unit Economics
Customer Lifetime Value & CAC
Calculate your LTV:CAC ratio and assess unit economics — adjust sliders or type values manually.
Input Parameters
Adjust your business metrics
Results
Your unit economics at a glance
LTV : CAC Ratio
8.4x
lifetime value per acquisition rupee
Excellent
Health Score100%
0x1x3x5x7x+
LTV
₹50,400
CAC
₹5,000
Payback
2.4 mo
Net Value
₹45,400
Benchmarks
- Below 1:1 — You're losing money on each customer
- 1:1 – 3:1 — Sustainable but limited growth room
- 3:1+ — Healthy unit economics, scale confidently
Disclaimer: The figures displayed are estimated projections for planning purposes only and actual results may vary.